Solid profits, a strong brand, steady customers--all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors?
The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit. In this Soundview Live webinar, entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward.
What You'll Learn:
- How to put energy into profitable areas and trim dead weight
- How to raise prices by selling value instead of things
- How to access new markets by adapting products or services
- How to hire the right team players
- How to turn customers into brand ambassadors
- How to find your own niche and avoid imitating
About the Speaker:
Susan Solovic is THE Small Business Expert. An award-winning entrepreneur and Internet pioneer, she founded one of the first video-based websites and grew it to a multi-million-dollar enterprise. The company was recognized as the Best Investment Opportunity in the Silicon Valley in 2006 by a venture forum group. She is a sought-after keynote speaker, New York Times bestseller, media personality and popular blogger. Her experience provides her with a unique vantage point from which to inform and inspire entrepreneurs around the globe.