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Listen to a Free Webinar
How? Now. Purple Cow
with Seth Godin

In this Soundview Live webinar Seth Godin, author of the bestseller Purple Cow , shares his insights on how to create a truly remarkable product or service. He focuses on the necessity of putting marketing dollars into product design as opposed to media and how to spread "ideaviruses," that infecting word-of-mouth buzz that has the power to sky-rocket product sales.

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How? Now. Purple Cow