Publication Date

Webinar: The Unexpected Truth About Earning Trust

Webinar: The Unexpected Truth About Earning Trust
Item #: CNF0912A

In this Soundview Live webinar, The Unexpected Truth About Earning Trust, award winning author, leading marketing strategist and Georgetown University Professor Rohit Bhargava offers a new vision of a world beyond the "Like" button where using likeability to build more powerful personal relationships is the real key to surviving the "modern believability crisis."

Bhargava uncovers the five key principles of the TRUST formula to help people be more successful — Truth, Relevance, Unselfishness, Simplicity and Timing, and provides the real-life stories to back it up.

Available: audio recording, video recording

  • That there is a modern believability crisis.
  • Why people make decisions emotionally rather than logically.
  • What makes stories the most compelling form of communication.
  • Why simplicity is the foundation of all great communication.
  • Why we're willing to trust strangers online.
Options Sku # Price Quantity
  • Format:
    Video, MP3
CNF0912A $69.00  


  • Summary Release Date: September 2012

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