According to Chris Brogan and Julien Smith, trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book summary will show you how to build profitable relationships with trust agents, or become one yourself.
In this summary of Trust Agents, you will learn:
©2014 Concentrated Knowledge Corporation. All rights reserved. May not be reproduced in whole or in part without written permission. Please read our Terms & Conditions.