Thull presents a rigorous process for successfully completing the complex sale built around four phases: discovering the prime customer; diagnosing the complex problem; designing the complex solution; and delivering on the prime promise. A diagnostic approach, Thull argues, is the key to differentiating yourself from your competitors.
©2013 Concentrated Knowledge Corporation. All rights reserved. May not be reproduced in whole or in part without written permission. Please read our Terms & Conditions.