Sales

Soundview Executive Book Summaries® publishes summaries of the best business books of the year on sales issues including sales management, sales techniques, selling strategies, consultative selling, negotiation, sales presentations and more. Become a rainmaking seller with the sales techniques in these summaries.

  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

    View Details

Recently Viewed Categories