Sales

Soundview Executive Book Summaries® publishes summaries of the best business books of the year on sales issues including sales management, sales techniques, selling strategies, consultative selling, negotiation, sales presentations and more. Become a rainmaking seller with the sales techniques in these summaries.

  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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