Sales

Soundview Executive Book Summaries® publishes summaries of the best business books of the year on sales issues including sales management, sales techniques, selling strategies, consultative selling, negotiation, sales presentations and more. Become a rainmaking seller with the sales techniques in these summaries.

  • Image of The Prime Solution
    Image of The Prime Solution

    Close the Value Gap, Increase Margins, and Win the Complex Sale

    by Jeff Thull

    According to sales expert Jeff Thull, to succeed in value creation, you must have technical expertise in service and support, you must know how to sell your wares to needy customers, and you must be able to position your company as a “sole source” to customers over time. These are the essential tenets of The Prime Solution: a detailed explanation of how businesses can close the value gap that separates the value that is promised to customers from the actual value achieved.

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