Sales

Soundview Executive Book Summaries® publishes summaries of the best business books of the year on sales issues including sales management, sales techniques, selling strategies, consultative selling, negotiation, sales presentations and more. Become a rainmaking seller with the sales techniques in these summaries.

  • Image of Getting into Your Customer's Head
    Image of Getting into Your Customer's Head

    8 Secret Roles of Selling Your Competitors Don't Know

    by Kevin Davis

    Your customers use an eight-step process to buy, so it makes sense to use an eight-step process to sell. Using Davis's system, you accompany buyers every step of the way, from identifying a need to satisfying it. That's how you get the sale.

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