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    The New Positioning

    The New Positioning

    The New Positioning

    The Latest on the World's #1 Business Strategy

    by Jack Trout

    To win over the hearts and minds of consumers, you must position your product or service by creating a clear, specific image and context for it. Trout shows the ins and outs of positioning your product and repositioning it when sales skid.

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    Image of Repositioning
    Image of Repositioning

    Repositioning

    By Steven Rivkin, Jack Trout

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