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Marketing

Soundview Executive Book Summaries® publishes summaries of the best business books of each year on marketing issues including customer service, online marketing, social media, customer loyalty, branding, viral marketing, marketing strategy, public relations, brand asset management and more. Stay up to date with the latest in marketing trends with these summaries.

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  • Image of Create Distinction

    Create Distinction

    by Scott McKain
    Item #: 35TTFS
    In Create Distinction, Scott McKain offers a potent cure for similarity and uniformity — the primary killers of businesses and careers.
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  • Image of Contagious

    Contagious

    by Jonah Berger
    Item #: 35RTFS
    In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission.
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  • Image of Customer Centricity

    Customer Centricity

    by Peter Fader
    Item #: 34WTFS
    Overturning some of our most fundamental beliefs about customer service, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers by focusing on the needs of your most valuable customers.
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  • Image of Likeable Social Media

    Likeable Social Media

    by Dave Kerpen
    Item #: 33WTFS
    A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.
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  • Image of Absolute Value

    Absolute Value

    by Itamar Simonson, Emanuel Rosen
    Item #: 3615
    Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.
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  • Image of Platform

    Platform

    by Michael Hyatt
    Item #: 36BS04
    Michael Hyatt, former CEO of Thomas Nelson Publishers, shares the knowledge he has gained from creating an online following of hundreds of thousands by offering step-by-step plans for building your virtual stage.
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  • Image of ENGAGED!

    ENGAGED!

    by Gregg Lederman
    Item #: 3527
    In ENGAGED! Gregg Lederman teaches how to design and implement a sustainable culture and customer experience. Practical and useful tools, including the ENGAGED Index, demonstrate how to communicate expectations for living the brand, measure to establish visibility and accountability, and ultimately create customers for life. Lederman’s message of “Managing the Experience” has already transformed the culture in many leading companies.
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  • Image of Can't Buy Me Like

    Can't Buy Me Like

    by Bob Garfield, Doug Levy
    Item #: 3518
    Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...
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  • Image of The Thank You Economy

    The Thank You Economy

    by Gary Vaynerchuk
    Item #: 34BS04
    Gary Vaynerchuk's Thank You Economy principles are about the way we communicate, the way we buy and sell, and the way businesses and consumers interact online and offline. Companies and brands are now competing on a whole new level in an entirely new business era. The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.
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