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    Soundview Executive Book Summaries® publishes summaries of the best business books of each year on marketing issues including customer service, online marketing, social media, customer loyalty, branding, viral marketing, marketing strategy, public relations, branding, and more. Stay up to date with the latest in marketing trends with these summaries.

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    • Image of The Hidden Psychology of Social Networks
      Image of The Hidden Psychology of Social Networks

      How Brands Create Authentic Engagement by Understanding What Motivates Us

      by Joe Federer

      The Hidden Psychology of Social Networks will help you to make more efficient use of your media buys, establish more thoughtful strategies, develop better creative material, and deliver more effective marketing.

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    • Image of Influence
      Image of Influence

      The Psychology of Persuasion

      by Robert Cialdini

      Robert Cialdini is a self-described “patsy” who has always been an “easy mark” for anyone selling anything. He became an experimental social psychologist and started to research the psychology of compliance.

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    • Image of From Individual to Empire
      Image of From Individual to Empire

      A Guide to Building an Authentic and Powerful Brand

      by Laura Bull

      In From Individual to Empire, author Laura Bull provides her years of experience in the music industry, launching major artists’ brands to help you discover your target audience and find your unique position in the marketplace — your brand.

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    • Image of Be the Go-To
      Image of Be the Go-To

      How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

      by Theresa M. Lina

      Find detailed tactics for confronting the commoditization challenge, embracing the advantages of being a Go-To, discovering what a Go-To brand does differently from other companies, and more.

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    • Image of Content Marketing, Engineered
      Image of Content Marketing, Engineered

      Build Trust and Convert Buyers with Technical Content

      by Wendy Covey

      Content Marketing, Engineered guides you through the key steps in gaining awareness and building trust with technical buyers using compelling content.

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    • Image of Think. Do. Say.
      Image of Think. Do. Say.

      How to Seize Attention and Build Trust in a Busy, Busy World

      by Ron Tite

      When every person in every department aligns on what they think, do, and say, and with what the organization thinks, does, and says, you’ll achieve total organizational alignment.

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    • Image of Stand for Something
      Image of Stand for Something

      The Power of Building a Brand People Authentically Love

      by Brian Burkhart

      Brian Burkhart brings dozens of real-world examples of companies that have succeeded or failed in establishing and living their core beliefs.

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    • Image of Brand New Name
      Image of Brand New Name

      A Proven, Step-by-Step Process to Create an Unforgettable Brand Name

      by Jeremy Miller

      In Brand New Name, Jeremy Miller outlines a total process for executing a naming sprint for your brand, while also identifying key naming strategies that separate truly great brand names from instantly forgettable ones.

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    • Image of Irrational Loyalty
      Image of Irrational Loyalty

      Building a Brand That Thrives in Turbulent Times

      by Deb Gabor

      Deb Gabor shows CEOs, VPs, and marketing and branding professionals how to build a brand with customers that are so dedicated that their loyalty is irrational.

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