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    Soundview Executive Book Summaries® publishes summaries of the best business books of each year on marketing issues including customer service, online marketing, social media, customer loyalty, branding, viral marketing, marketing strategy, public relations, branding, and more. Stay up to date with the latest in marketing trends with these summaries.

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    • Image of Stand for Something
      Image of Stand for Something

      The Power of Building a Brand People Authentically Love

      by Brian Burkhart

      Brian Burkhart brings dozens of real-world examples of companies that have succeeded or failed in establishing and living their core beliefs.

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    • Image of Brand New Name
      Image of Brand New Name

      A Proven, Step-by-Step Process to Create an Unforgettable Brand Name

      by Jeremy Miller

      In Brand New Name, Jeremy Miller outlines a total process for executing a naming sprint for your brand, while also identifying key naming strategies that separate truly great brand names from instantly forgettable ones.

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    • Image of Irrational Loyalty
      Image of Irrational Loyalty

      Building a Brand That Thrives in Turbulent Times

      by Deb Gabor

      Deb Gabor shows CEOs, VPs, and marketing and branding professionals how to build a brand with customers that are so dedicated that their loyalty is irrational.

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    • Image of Straight Talk About Public Relations
      Image of Straight Talk About Public Relations

      New Strategies on Social Media and Content Marketing

      by Robert Wynne

      Robert Wynne, the president of a public relations company, explains what public relations is and guides you through the traditional methods, social media communications, and content marketing strategies that will help you reach journalists and other important audiences.

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    • Image of The 1-Page Marketing Plan
      Image of The 1-Page Marketing Plan

      Get New Customers, Make More Money, And Stand Out from the Crowd

      by Allan Dib

      In order to build a successful business, you must have a set marketing plan in place

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    • Image of Building a StoryBrand
      Image of Building a StoryBrand

      Clarify Your Message So Customers Will Listen

      by Donald Miller

      In Building a StoryBrand, best-selling author Donald Miller shows companies how to dramatically improve how they connect with customers and grow their businesses.

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    • Image of Woo, Wow, and Win
      Image of Woo, Wow, and Win

      Service Design, Strategy, and the Art of Customer Delight

      by Patricia O'Connell, Thomas A. Stewart

      Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell focus on the importance of service design for companies.

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    • Image of Create Distinction
      Image of Create Distinction

      What to Do When 'Great' Isn’t Good

      by Scott McKain

      In Create Distinction, Scott McKain offers a potent cure for similarity and uniformity — the primary killers of businesses and careers.

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    • Image of Contagious
      Image of Contagious

      Why Things Catch On

      by Jonah Berger

      In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission.

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