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    Soundview Executive Book Summaries® publishes summaries of the best business books of each year on marketing issues including customer service, online marketing, social media, customer loyalty, branding, viral marketing, marketing strategy, public relations, branding, and more. Stay up to date with the latest in marketing trends with these summaries.

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    • Image of Lies, Damned Lies, and Marketing
      Image of Lies, Damned Lies, and Marketing

      Separate Fact from Fiction and Drive Growth

      by Atul V. Minocha

      In this summary of Lies, Damned Lies, and Marketing, with illustrative examples and reasoning, you will find the insight you need to spot the “leaky holes” draining your marketing dollars.

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    • Image of Getting to Aha!
      Image of Getting to Aha!

      Why Today's Insights Are Tomorrow’s Facts

      by Darshan Mehta

      In Getting to Aha!, Darshan Mehta looks at the underlying dynamics of consumers’ decision-making habits and the overarching sociocultural and technological trends that are influencing these today.

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    • Image of Sway
      Image of Sway

      Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy

      by Christina Del Villar

      Del Villar’s G.R.I.T. Marketing Method goes beyond the basics to illustrate how marketing professionals can successfully influence this strategy based on overall corporate goals.

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    • Image of Upstream Marketing
      Image of Upstream Marketing

      Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation

      by Kristin Kurth, Tim Koelzer

      Upstream Marketing is a book centered on the best practices, research, case studies, and analysis informed by more than twenty years of experience from its authors in helping transform client brands and businesses.

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    • Image of Get Different
      Image of Get Different

      Marketing That Can't Be Ignored!

      by Mike Michalowicz

      The promise of Get Different: Marketing That Can’t Be Ignored is that by the end of reading it, business owners will be ready to make sure they “get noticed and get results in a crowded market–no matter what.”

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    • Image of The Seven Pillars of Customer Success
      Image of The Seven Pillars of Customer Success

      A Proven Framework to Drive Impactful Client Outcomes for Your Company

      by Wayne McCulloch

      The Seven Pillars of Customer Success is a framework designed to show you how to create and execute an impactful customer success organization, regardless of company maturity or industry.

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    • Image of Built to Fail
      Image of Built to Fail

      The Inside Story of Blockbuster’s Inevitable Bust

      by Alan Payne

      It turns out that streaming didn’t kill Blockbuster— its culture and leadership did. In Built to Fail, it’s time to find out why.

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    • Image of You Are The Brand
      Image of You Are The Brand

      The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

      by Mike Kim

      You Are the Brand isn’t about cultivating some perfect persona of someone with zero faults. It’s about asking basic questions, discovering your own answers, and building your personal brand around them.

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    • Image of Marketing 5.0
      Image of Marketing 5.0

      Technology for Humanity

      by Philip Kotler

      Marketing 5.0 provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

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