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    Soundview Executive Book Summaries® publishes summaries of the best business books of each year on marketing issues including customer service, online marketing, social media, customer loyalty, branding, viral marketing, marketing strategy, public relations, brand asset management and more. Stay up to date with the latest in marketing trends with these summaries.

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    • Image of Building a StoryBrand
      Image of Building a StoryBrand

      Clarify Your Message So Customers Will Listen

      by Donald Miller

      In Building a StoryBrand, best-selling author Donald Miller shows companies how to dramatically improve how they connect with customers and grow their businesses.

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    • Image of Woo, Wow, and Win
      Image of Woo, Wow, and Win

      Service Design, Strategy, and the Art of Customer Delight

      by Patricia O'Connell, Thomas A. Stewart

      Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell focus on the importance of service design for companies.

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    • Image of Create Distinction
      Image of Create Distinction

      What to Do When 'Great' Isn’t Good

      by Scott McKain

      In Create Distinction, Scott McKain offers a potent cure for similarity and uniformity — the primary killers of businesses and careers.

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    • Image of Contagious
      Image of Contagious

      Why Things Catch On

      by Jonah Berger

      In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission.

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    • Image of Customer Centricity
      Image of Customer Centricity

      Focus on the Right Customers for Strategic Advantage

      by Peter Fader

      Overturning some of our most fundamental beliefs about customer service, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers by focusing on the needs of your most valuable customers.

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    • Image of Likeable Social Media
      Image of Likeable Social Media

      How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

      by Dave Kerpen

      A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.

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    • Image of Absolute Value
      Image of Absolute Value

      What Really Influences Customers in the Age of (Nearly) Perfect Information

      by Itamar Simonson, Emanuel Rosen

      Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.

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    • Image of Platform
      Image of Platform

      Get Noticed in a Noisy World

      by Michael Hyatt

      Michael Hyatt, former CEO of Thomas Nelson Publishers, shares the knowledge he has gained from creating an online following of hundreds of thousands by offering step-by-step plans for building your virtual stage.

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    • Image of ENGAGED!
      Image of ENGAGED!

      Outbehave Your Competition to Create Customers for Life

      by Gregg Lederman

      In ENGAGED! Gregg Lederman teaches how to design and implement a sustainable culture and customer experience. Practical and useful tools, including the ENGAGED Index, demonstrate how to communicate expectations for living the brand, measure to establish visibility and accountability, and ultimately create customers for life. Lederman’s message of “Managing the Experience” has already transformed the culture in many leading companies.

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