Marketing

Soundview Executive Book Summaries® publishes summaries of the best business books of each year on marketing issues including customer service, online marketing, social media, customer loyalty, branding, viral marketing, marketing strategy, public relations, brand asset management and more. Stay up to date with the latest in marketing trends with these summaries.

The Thank You Economy

by Gary Vaynerchuk

Item #: 34BS04

Gary Vaynerchuk's Thank You Economy principles are about the way we communicate, the way we buy and sell, and the way businesses and consumers interact online and offline. Companies and brands are now competing on a whole new level in an entirely new business era. The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

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The Third Screen

by Chuck Martin

Item #: 3327

The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.

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Enchantment

by Guy Kawasaki

Item #: 3319

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships, converts hostility into civility and changes skeptics into believers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss.

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Change by Design

by Tim Brown

Item #: 33BS06

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking‚ the collaborative process by which the designer's sensibilities and methods are employed to match people's needs with what is technically feasible...

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Real-Time Marketing & PR

by David Meerman Scott

Item #: 3310

In this eye-opening follow-up to The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing & PR.

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Blue Ocean Strategy

by Renée Mauborgne, W. Chan Kim

Item #: FBR0707A

A Soundview Featured Book Review
How would your business perform if it didn't have any competitors? There are companies who accomplish this feat and in Blue Ocean Strategy, authors W. Chan Kim and Renée Mauborgne instruct executives on how to find these markets. Readers will learn about the ways to create uncontested market space via examples from some of the most notable companies of the past 30 years.

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Where Good Ideas Come From

by Steven Johnson

Item #: FBR0311A

A Soundview Featured Book Review
The printing press, the pencil, the flush toilet, the battery—these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson’s answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines.

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The New Experts

by Robert H. Bloom

Item #: 3230

Customers no longer care where or from whom they buy, which puts buyers in control of the entire purchase progression. Business strategy expert Robert Bloom identifies four decisive customer moments as part of a customer-centric solution in order to think like a buyer, deliver the benefits buyers want and ultimately achieve profitable growth.

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Overpromise and Overdeliver

by Rick Barrera

Item #: 32BS10

The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today's most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.

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