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Made to Stick

Why Some Ideas Survive and Others Die

by Chip Heath & Dan Heath

Made to Stick
Item #: FBR1010B

A Soundview Featured Book Review
Any executive who has ever stood at a podium and stared out at an audience has a single goal: get this group to remember his or her idea. Chip and Dan Heath offer an interesting array of examples that help explain why some stories stay with us for a lifetime while others disappear within moments. Filled with insights from authors, scholars and business professionals, this Featured Book Review will help executives make sure that their points are driven home.

Options Sku # Price Quantity
  • Delivery Method:
    Digital Download - Text & Audio
FBR1010BE $6.00  
  • Delivery Method:
    Mail - Hard Copy
FBR1010B $7.50  

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  • Summary Release Date: October 2010

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