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Green to Gold

Green to Gold

Green to Gold

How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

by Andrew Winston & Daniel Esty

This book explores what every executive must know to manage today’s environmental challenges. Based on the authors’ years of experience and hundreds of interviews with corporate leaders around the world, the book shows how companies generate lasting value by building environmental thinking into their business strategies.

What You'll Learn

  • How to keep a sharp focus on execution while using an environmental strategy.
  • Ways to cope with environmental pressures and responsibilities.
  • How to spark innovation that will drive long-term growth.
  • How to anticipate and manage serious business risks.
  • How to be good stewards of the Earth while simultaneously building the bottom line.
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