How to Manage It, Measure It, and Profit from It
by Tony Davila, Marc J. Epstein, Robert Shelton
To compete effectively, you must innovate: Not just once, but consistently, in all your products, services and business functions. But, profitable innovation doesn't just "happen." It must be managed, measured, executed on — and few companies do that well. This summary offers the first real solution: a start-to-finish process for driving growth from innovation. You'll learn how to define effective strategies and organizational structures for innovation, manage innovation more suc
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