Management

Soundview Executive Book Summaries® publishes summaries of the best business books of each year on management issues including change management, managing people, crisis management, managing a virtual workforce, project management and more. Browse our extensive collection of management book summaries to solve your most difficult issues.

  • Image of The Brave New Service Strategy
    Image of The Brave New Service Strategy

    Aligning Customer Relationships, Market Strategies and Business Structures

    by Barbara A. Gutek, Theresa Welsh

    Many companies who claim to have “relationships” with their customers mistake collecting data about customers with actually knowing them. The authors explain how to differentiate between true relationship businesses and what they call “encounter” businesses. They then show how many of the best companies reject “pseudo-relationships” in favor of enhanced encounters.

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