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Soundview Executive Book Summaries® publishes summaries of the best business books of each year on management issues including change management, managing people, crisis management, managing a virtual workforce, project management and more. Browse our extensive collection of management book summaries to solve your most difficult issues.

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    Closing the Sale Online

    by Sergio Zyman, Scott Miller

    The airwaves are full of funny e-business commercials, and everybody’s laughing — but is anyone buying? According to Zyman, former Chief Marketing Officer of the Coca-Cola Company, e-marketing that’s trendy and irreverent won’t work if e-marketers forget the fundamentals. Zyman explains what it takes to close the sale online.

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