Clear All

Filters

Publication Date

Management

Soundview Executive Book Summaries® publishes summaries of the best business books of each year on management issues including change management, managing people, crisis management, managing a virtual workforce, project management and more. Browse our extensive collection of management book summaries to solve your most difficult issues.

  • Image of Building Brandwidth
    Image of Building Brandwidth

    Closing the Sale Online

    by Sergio Zyman, Scott Miller

    The airwaves are full of funny e-business commercials, and everybody’s laughing — but is anyone buying? According to Zyman, former Chief Marketing Officer of the Coca-Cola Company, e-marketing that’s trendy and irreverent won’t work if e-marketers forget the fundamentals. Zyman explains what it takes to close the sale online.

    View Details

  • Image of How Digital Is Your Business?
    Image of How Digital Is Your Business?

    by David J. Morrison, Adrian J. Slywotzky

    Being digital is more than setting up a separate e-business or wiring your employees, write the authors. It means developing a business model that creates and captures profits in new ways.

    View Details

Recently Viewed Categories