Leadership

Soundview Executive Book Summaries® publishes summaries of the best business books of each year on leadership issues including leadership training, succession planning, leadership styles, influence, credibility, leadership skills, charisma, trust, accountability, transparency and more. These summaries will take your leadership skills to the next level.

  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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