Economics & Globalization

Soundview Executive Book Summaries® publishes summaries of the best business books of each year on economics subjects including globalization, economic policy, international trade, outsourcing, offshoring, economic trends and more. Browse our summaries to find those that will help you stay up on global business trends.

  • Image of The New Mainstream
    Image of The New Mainstream

    How the Multicultural Consumer Is Transforming American Business

    by Guy Garcia

    A new America is emerging. As the multiculturalism of Hispanics, African Americans, Asians and new immigrants comes together, they forge a New Mainstream-based culture and economy that will soon overcome the Anglocentric “Old” Mainstream. Corporations, politicians, institutions and the media will not only have to accept and understand the New Mainstream, but they will have to embrace it and become part of it. In The New Mainstream, journalist and multimedia entrepreneur Guy Garcia ...

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