The Jack Trout Collection

The Jack Trout Collection
Item #: PKSTROUT

This 4-summary print collection includes 8-page summaries of In Search of the Obvious, Repositioning, Differentiate or Die, and The New Positioning, all written by Jack Trout.

  • This Print Collection will be shipped to you in the mail.
Options Sku # Price Quantity
  • Format:
    Hard Copy
PKSTROUT $23.00  

Products in this Collection

  • Image of The New Positioning

    The New Positioning

    By Jack Trout
    Item #: 1804
    To win over the hearts and minds of consumers, you must position your product or service by creating a clear, specific image and context for it. Trout shows the ins and outs of positioning your product and repositioning it when sales skid.
    From $10.50
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  • Image of Differentiate or Die

    Differentiate or Die

    By Jack Trout
    Item #: 2222
    Trout and co-author Steve Rivkin address what factors allow a company or product to stand out in an increasingly competitive (and global) marketplace, offering readers solid strategies to get above the crowds of competitors and generate the business required to stay there.
    From: $9.00
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  • Image of In Search of the Obvious

    In Search of the Obvious

    By Jack Trout
    Item #: 3102
    In this summary, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization, marketers should be searching for that simple, obvious differentiating idea.
    From: $9.00
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  • Image of Repositioning

    Repositioning

    By Steven Rivkin, Jack Trout
    Item #: 3212
    Jack Trout’s latest book shows you how to adapt, compete –– and succeed –– in today’s overcrowded marketplace. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change and Crisis.
    From: $9.00
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