The 2010 Best Business Books

The 2010 Best Business Books
Item #: PKS2010BB

Each year Soundview chooses the top business books being published and summarizes them into 8-page text and 20-minute audio summaries. The titles in this collection represent the Top 30 Best Business Books from 2010. You can see the complete list of titles below, or purchase The 2010 Collection now.

This Online Collection includes summaries in up to 8 digital formats, including PDF, MP3, and multiple formats for smartphones and e-book readers - it is available for download in your Online Library immediately after your purchase is complete.

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PKS2010BB $120.00  

Products in this Collection

  • Image of Always a Winner

    Always a Winner

    By Peter Navarro
    Item #: 3201
    A recession can do far more damage to your organization than any of your ten toughest competitors. Without question, this is the most important lesson that business executives have all too painfully learned in the carnage of the 2007-2009 economic crash. Internationally recognized as an authority on managing the business cycle for competitive advantage, Peter Navarro shows how your organization can be a winner over the course of its entire cycle – not just when economic times are good.
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  • Image of Free

    Free

    By Chris Anderson
    Item #: 3202
    In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never happened before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.
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  • Image of A Seat at the Table

    A Seat at the Table

    By Marc Miller
    Item #: 3203
    Bestselling author Marc Miller delivers a new, critical tool for connecting with decision makers to make more and bigger sales. He offers a new sales approach designed to help salespeople earn A Seat at the Table – the place reserved for those select people who set the direction and the budget of an enterprise.
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  • Image of Just Listen

    Just Listen

    By Mark Goulston
    Item #: 3204
    Veteran psychiatrist and business coach Mark Goulston reveals the secret to how to get through to anyone, even when productive communication seems impossible. With this powerful and engaging book, you learn how to: get the attention of a total stranger who you need to know; talk an angry person from an irrational state to receptivity; use the “magic paradox”; and master the critical art of buy-in.
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  • Image of Ecological Intelligence

    Ecological Intelligence

    By Daniel Goleman
    Item #: 3205
    The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence – revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet.
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  • Image of Managing

    Managing

    By Henry Mintzberg
    Item #: 3206
    A half century ago Peter Drucker put management on the map. Leadership has since put it off. In his latest book, Henry Mintzberg aims to restore management to its proper place: front and center. “We should be seeing managers as leaders,” he writes, “and leadership as management practiced well.” This book is classic Mintzberg: iconoclastic, irreverent, carefully researched, myth-breaking. Managing may be the most revealing book yet written about what managers do, how they do it, and how they...
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  • Image of Predictable Results in Unpredictable Times

    Predictable Results in Unpredictable Times

    By Stephen R. Covey, Bob Whitman
    Item #: 3207
    If there is one thing that is certain in business, it’s uncertainty. Still, there are great organizations that perform consistently and with excellence, regardless of the conditions. This practical book is about getting predictable results in good times and bad by applying four key principles: excellent execution; high trust levels with all stakeholders; achieving more with less; and transforming fear into engagement.
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  • Image of Trust Agents

    Trust Agents

    By Chris Brogan, Julien Smith
    Item #: 3208
    Trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.
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  • Image of Derailed

    Derailed

    By Tim Irwin
    Item #: 3209
    Tim Irwin chronicles the collapse of six high-profile CEOs and identifies the factors that drove their downfalls. In each case, Irwin observes a failure of authenticity, humility, self-management and courage. Derailed teaches you how to avoid derailment by applying certain principles about leadership and life to stay on track.
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  • Image of Executive Presence

    Executive Presence

    By Harrison Monarth
    Item #: 3210
    People reach highly influential positions because they deeply understand the power of perception and know how to leverage it in their favor. Harrison Monarth believes anyone with the will to succeed can do it, and he provides the techniques needed to take a career to its highest level.
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  • Image of Viral Loop

    Viral Loop

    By Adam L. Penenberg
    Item #: 3211
    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.
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  • Image of Repositioning

    Repositioning

    By Steven Rivkin, Jack Trout
    Item #: 3212
    Jack Trout’s latest book shows you how to adapt, compete –– and succeed –– in today’s overcrowded marketplace. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change and Crisis.
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  • Image of How the Best Leaders Lead

    How the Best Leaders Lead

    By Brian Tracy
    Item #: 3213
    In How the Best Leaders Lead, Brian Tracy reveals the strategies he teaches top executives to achieve astounding results in difficult markets against determined competition. You will learn how to set clear goals and objectives for yourself and others, set priorities and focus on key tasks, solve problems faster and make better decisions, determine the ideal leadership style for any situation, motivate your people, and develop an exciting future vision for your business.
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  • Image of Shopper Marketing

    Shopper Marketing

    By Ville Maila, Markus Ståhlberg
    Item #: 3214
    Edited by two respected practitioners, Shopper Marketing will show you how to make the most of shopper marketing. The book is comprised of articles written by 35 experts from around the world, and it provides practical advice regarding shopper needs and trends, retail environments, effective packages and much more.
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  • Image of Common Purpose

    Common Purpose

    By Joel Kurtzman
    Item #: 3215
    In this groundbreaking book, business and management expert Joel Kurtzman tackles the central question of leadership. What is common purpose? Common purpose is rarely achieved, but when a leader is able to bring it about, the results are outsized, measurable and inspiring.
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  • Image of Linchpin

    Linchpin

    By Seth Godin
    Item #: 3216
    Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous, but they’re indispensable. And in today’s world, they get the best jobs and the most freedom. Seth Godin’s latest book shows you how to become a linchpin in your organization.
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  • Image of Innovation X

    Innovation X

    By Adam Richardson
    Item #: 3217
    The word innovation is one of the most widely used — and misunderstood — terms in business. What used to be a means to create a successful enterprise, improve the lives of customers, and make the world a better place has been distorted to become an end in itself — usually nebulous in definition and almost always immeasurable. Clearly, innovation is broken. But innovation is not the problem. The problem is the problem — and the solution. Innovation X defines...
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  • Image of Getting Naked

    Getting Naked

    By Patrick Lencioni
    Item #: 3218
    After focusing on topics ranging from teamwork and leadership to employee engagement and meetings, acclaimed management expert, consultant, speaker and best-selling author Patrick Lencioni finally turns his attention toward his own craft — consulting and client service.
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  • Image of Mojo

    Mojo

    By Marshall Goldsmith, Mark Reiter
    Item #: 3219
    In his follow up to the New York Times bestseller What Got You Here Won’t Get You There, #1 executive coach Marshall Goldsmith lays out the ways that we can get — and keep — our Mojo.
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  • Image of Spark

    Spark

    By Frank Koller
    Item #: 3220
    While factories across the Midwest shutter their doors, Cleveland-based manufacturer Lincoln Electric has thrived for more than a century. In addition to being profitable and technologically innovative, through good times and bad, the company has fulfilled its unique promise of "guaranteed continuous employment." Workers are viewed as assets — not liabilities. Through flexible hours and job assignments, as well as a merit-based bonus system, Lincoln Electric's employment...
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  • Image of Everyone Communicates, Few Connect

    Everyone Communicates, Few Connect

    By John C. Maxwell
    Item #: 3221
    Talk is cheap. Everybody does it. The question is, how can you make your words matter and influence any outcome? How can you really connect with others? It’s a skill anyone can learn. Here, Maxwell offers his proven method — Five Principles and Five Practices — so you can connect one-on-one, in a group, or with an audience.
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  • Image of Trade-Off

    Trade-Off

    By Kevin Maney
    Item #: 3222
    Kevin Maney shows how conflicting forces determine the success, or failure, of new products and services in the marketplace. Almost every decision consumers make involves a trade-off between fidelity and convenience — between the products we love and the products we need.
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  • Image of Leading Outside the Lines

    Leading Outside the Lines

    By Jon R. Katzenbach, Zia Khan
    Item #: 3223
    From the bestselling coauthor of the business classic The Wisdom of Teams, comes an all-new exploration of the modern workplace, and how leaders and managers must embrace it for success. Katzenbach and Khan examine how two distinct factions together form the bigger picture for how organizations actually work: the more defined "formal" organization of a company (the management structure, performance metrics, and processes) and the "informal" (the culture, social...
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  • Image of Open Leadership

    Open Leadership

    By Charlene Li
    Item #: 3224
    In Open Leadership, Charlene Li (the coauthor of the bestseller Groundswell) offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be "open" while maintaining control.
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  • Image of Great Work, Great Career

    Great Work, Great Career

    By Jennifer Colosimo, Stephen R. Covey
    Item #: 3225
    Do you have a good career, a mediocre career, or a great career? How do you know? And how do your create a great career? The most respected business thinker of our time, Dr. Stephen R. Covey, and change consultant Jennifer Colosimo offer a complete handbook for anyone seeking answers.
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  • Image of The 2020 Workplace

    The 2020 Workplace

    By Jeanne C. Meister, Karie Willyerd
    Item #: 3226
    The multi-generations that will make up the workforce in 2020 will place new demands on employers who will be challenged to manage employees who have vastly different values, beliefs and expectations. The 2020 Workplace can be a useful guide to help you and your organization create tomorrow’s workplace of choice.
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  • Image of SNAP Selling

    SNAP Selling

    By Jill Konrath
    Item #: 3227
    In SNAP Selling, Jill Konrath alerts us to the fact that we are on the edge of a new age in selling — it’s no longer a numbers game. Today, you actually will be more successful if you make fewer calls, meetings and presentations. Konrath offers four SNAP rules to win more sales, and she teaches us that sales is an outcome not a goal.
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  • Image of Turnaround Leadership

    Turnaround Leadership

    By Shaun O'Callaghan
    Item #: 3228
    Shaun O'Callaghan pinpoints five areas of leadership expertise that need to be mastered to recover after a crisis brought on by changes in technology or a company-specific issue such as a product failure or new competition in the marketplace. Learn the warning signs of an impending crisis and how to rebuild a business after a crisis has hit.
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  • Image of The Truth About Leadership

    The Truth About Leadership

    By Barry Z. Posner, James Kouzes
    Item #: 3229
    Leadership experts James Kouzes and Barry Posner share 10 time-tested fundamental truths about leadership and becoming an effective leader. These principles can be especially valuable to both new leaders and experienced leaders in transition.
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  • Image of The New Experts

    The New Experts

    By Robert H. Bloom
    Item #: 3230
    Customers no longer care where or from whom they buy, which puts buyers in control of the entire purchase progression. Business strategy expert Robert Bloom identifies four decisive customer moments as part of a customer-centric solution in order to think like a buyer, deliver the benefits buyers want and ultimately achieve profitable growth.
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