The 2009 Best Business Books

The 2009 Best Business Books
Item #: PKS2009BB

Each year Soundview chooses the top business books being published and summarizes them into 8-page text and 20-minute audio summaries. The titles in this collection represent the Top 30 Best Business Books from 2009. You can see the complete list of titles below, or purchase The 2009 Collection now.

This Online Collection includes summaries in up to 8 digital formats, including PDF, MP3, and multiple formats for smartphones and e-book readers - it is available for download in your Online Library immediately after your purchase is complete.

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PKS2009BB $120.00  

Products in this Collection

  • Image of Who

    Who

    By Geoff Smart, Randy Street
    Item #: 3101
    In this book Geoff Smart and Randy Street provide a simple, practical and effective solution for the single biggest problem in business today: unsuccessful hiring. These “who” problems are easily preventable with Smart and Street’s A Method for Hiring, which, when implemented, has a 90 percent success rate.
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  • Image of In Search of the Obvious

    In Search of the Obvious

    By Jack Trout
    Item #: 3102
    In this summary, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization, marketers should be searching for that simple, obvious differentiating idea.
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  • Image of The 29% Solution

    The 29% Solution

    By Michelle Donovan, Ivan Misner
    Item #: 3103
    It is true that there are some people who are better connected than others. That means that “connecting” is a skill that can be acquired. This book will help you develop your networking skills, increase your connections, and become part of the roughly 29 percent of people who are, in fact, separated from the rest of the world by just six degrees.
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  • Image of Reality Check

    Reality Check

    By Guy Kawasaki
    Item #: 3104
    For a quarter of a century, Guy Kawasaki –– entrepreneur, evangelist, venture capitalist, blogger and guru –– has cast an irreverent eye on the dubious trends, sketchy theories, crackpot jargon, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they’ve made is the Last Big Mistake. Reality Check is Kawasaki’s all-in-one guide for starting and operating great organizations - ones that ...
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  • Image of Making the Number

    Making the Number

    By Aaron Bartels, Greg Alexander, Mike Drapeau
    Item #: 3105
    Comparing a sales force to those of relevant peers leads to many opportunities to improve performance. Making the Number will show you and your sales team how to crush the competition. The authors take readers through their five-step methodology, showing how to select metrics; gather, compute, and compare external and internal data; and then actually use the data. Whether you’re a sales rep, a manager, or a CEO, this book will show you a better way to make your number.
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  • Image of Talent Is Overrated

    Talent Is Overrated

    By Geoff Colvin
    Item #: 3106
    What’s the real solution to the mystery of high performance? According to distinguished journalist Geoff Colvin, what really makes all the difference is a highly specific kind of effort, what he calls “deliberate practice.” It’s difficult. It hurts. But more of it equals better performance. Tons of it equals great performance.
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  • Image of Tactical Transparency

    Tactical Transparency

    By John C. Havens, Shel Holtz
    Item #: 3107
    Tactical Transparency provides a methodology that will help organizations create their own unique plans to bring greater authenticity to their companies and brands. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to customers and employees.
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  • Image of From Concept To Consumer

    From Concept To Consumer

    By Phil Baker
    Item #: 3108
    Renowned product developer Phil Baker explains how a great idea accounts for only 5 percent of all the factors of success and why the majority of success is dependent upon a myriad of other factors, including the time it takes to get to market, price, marketing and distribution. This book not only shows readers how to take an idea and turn it into a successful product, but also prepares them for what happens after the product’s introduction. It shows them how to stay one step ahead of ...
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  • Image of High Altitude Leadership

    High Altitude Leadership

    By Don Schmincke, Chris Warner
    Item #: 3109
    Warner and Schmincke present a new approach to leadership development, based in groundbreaking scientific research, field test under the most brutal conditions on the most difficult summits, and successfully applied in the training of executives, management teams and entrepreneurs throughout the world. To thrive in today’s business challenges and tomorrow’s unpredictable risks, you need to become the type of leader whose career, team, and company excels in the most extreme of environments.
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  • Image of You Can't Order Change

    You Can't Order Change

    By Peter S. Cohan
    Item #: 3110
    Jim McNerney is smart about motivating people; crafting business strategies that spark profitable growth; and making operations more productive, efficient and effective. Most important, he is a genius at creating harmony within communities. He wins hearts and minds with a clear vision of the future, combined with personal humility. Learn how these skills help him pull off the seemingly impossible turnaround of Boeing.
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  • Image of The Orange Code

    The Orange Code

    By Arkadi Kuhlmann, Bruce Philp
    Item #: 3111
    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...
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  • Image of Buyology

    Buyology

    By Martin Lindstrom
    Item #: 3112
    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.
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  • Image of The Services Shift

    The Services Shift

    By Robert Kennedy
    Item #: 3113
    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?
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  • Image of The Innovator's Prescription

    The Innovator's Prescription

    By Jason Hwang, Clayton M. Christensen, Jerome Grossman
    Item #: 3114
    Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations. We need a cure, and we need it now. Harvard Business School’s Clayton M. Christensen presents a comprehensive analysis of the strategies that will improve health care and make it affordable. Christensen applies the principles of disruptive innovation to the broken health care system with two pioneers...
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  • Image of Be A Shortcut

    Be A Shortcut

    By Scott Halford
    Item #: 3115
    Shortcuts are individuals and companies that function like lifelines to the people and organizations that most depend on them. They are available when needed, they humbly perform tasks without complaint, they are masters of their own specific skill, and they always present a positive attitude. Great Shortcuts are able to make time for things about which they are passionate. They use that same efficiency and passion in the workplace, making other people's jobs easier, creating a better...
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  • Image of The Three Laws of Performance

    The Three Laws of Performance

    By Dave Logan, Steve Zaffron
    Item #: 3116
    How do companies –– in different countries and industries –– all achieve breakthrough performance when the odds are stacked against them? The answer: By applying The Three Laws of Performance and thereby re-writing their futures. Authors Steve Zaffrron and Dave Logan crack the code on rewriting the future for people and organizations, elevating performance to unprecedented levels.
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  • Image of Leadership in the Era of Economic Uncertainty

    Leadership in the Era of Economic Uncertainty

    By Ram Charan
    Item #: 3117
    Today’s business environment is challenging if not downright dangerous. Business advisor and best-selling author Ram Charan describes steps you can take right now to steer your organization away from the pitfalls and position it for a new future. You'll find practical techniques that will help you cope with cash and credit crunches, shrinking budgets, collapsing markets, sinking morale, disappearing suppliers and nervous stakeholders. And Charan will show you where to find –– and how to...
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  • Image of The Power Presenter

    The Power Presenter

    By Jerry Weissman
    Item #: 3118
    Jerry Weissman is the presentations coach to Microsoft, Cisco Systems, and many of America's top executives, including founding Yahoo CEO Tim Koogle, Intuit founder Scott Cook, Netflix founder and CEO Reed Hastings, and many others. Now America's top coach reveals the same powerful strategies he teaches to CEOs in expensive private sessions. Learn why your body language and voice are more important than your words, how to present with poise and confidence naturally, and how to connect with...
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  • Image of The Spider's Strategy

    The Spider's Strategy

    By Amit Mukherjee
    Item #: 3119
    To thrive in a world where networks of companies increasingly compete with other networks, managers can no longer focus solely on excellence in planning and execution. In The Spider’s Strategy, top business consultant Amit S. Mukherjee provides the tools you need to sense and respond to unexpected events. He shows how and why managers in your company must apply his four powerful “Design Principles” today.
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  • Image of The Adversity Paradox

    The Adversity Paradox

    By J. Barry Griswell, Bob Jennings
    Item #: 3120
    Obstacles and setbacks are an inevitable part of life, especially in today’s harsh and volatile economy. How can you use the very experiences that would stall or tumble a career to build uncommon success? The answer is found in “The Adversity Paradox”. Working to overcome humble beginnings, lack of knowledge, unexpected setbacks or any manner of misfortune can be the foundational step in a path to incredible achievement. Those who have benefited from the adversity paradox all relate similar...
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  • Image of Chaotics

    Chaotics

    By John Caslione, Philip Kotler
    Item #: 3121
    As the fallout from the financial meltdown of 2008 grows progressively worse, companies, industries, and entire markets cling precariously to life or have ceased to exist altogether. And the turbulence may not be over anytime soon. Here noted business strategists Kotler and Casilone argue that these troubled times are not an aberration, but the new face of normal. Chaotics teaches how to be prepared for –– and thrive in –– this New Age of Turbulence.
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  • Image of The Inspiring Leader

    The Inspiring Leader

    By Scott Edinger, John H. Zenger, Joseph R. Folkman
    Item #: 3122
    The impact of inspiration and motivating others is consistent across different kinds of organizations and within different cultures. The Inspiring Leader reveals the newest research on how top leaders inspire teams to greatness, It discusses the behaviors exhibited by the most successful leaders and includes advice on how to implement them.
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  • Image of Rethink

    Rethink

    By Ric Merrifield
    Item #: 3123
    It’s the trap that ensnares virtually every business. We focus on process: “how” we’re doing the job. And we forget about the bigger issue: “what” we are doing and “why” we’re doing it. That’s why we are leaving so much value on the table. In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it.
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  • Image of The Shift

    The Shift

    By Scott M. Davis
    Item #: 3124
    The days of marketing operating in a vacuum and marketing and business strategies being created independently of one another are over. The best marketers are now creating integrated perspectives that start with growth aspirations of their entire organization. The Shift shows how this new breed of Visionary Marketers has become a successful catalyst for growth and transformation within an organization, as well as how you can become a marketing visionary too.
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  • Image of Leaders Make the Future

    Leaders Make the Future

    By Bob Johansen
    Item #: 3125
    We are in a time of disruptive leadership change. In a VUCA world –– one characterized by volatility, uncertainty, complexity and ambiguity –– traditional leadership skills won’t be enough. Drawing on the latest ten-year research from the Institute for the Future, this powerful book explore the external forces that are shaking the foundations of leadership.
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  • Image of Who's Got Your Back

    Who's Got Your Back

    By Keith Ferrazzi
    Item #: 3126
    Keith Ferrazzi, the internationally renowned thought leader, consultant, and bestselling author of Never Eat Alone, shows us that becoming a winner in any field of endeavor requires a trusted team of advisors who can offer guidance and help to hold us accountable to achieving our goals. Disregard the myth of the lone professional “superman.” The real path to success in your work and in your life is through creating an inner circle of “lifeline relationships.”
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  • Image of Leadershift

    Leadershift

    By Emmanuel Gobillot
    Item #: 3127
    The age of mass collaboration is challenging the very nature of leadership, yet it also offers unprecedented value for leaders who know how to lead in this new environment. Author Emanuel Gobillot describes how to adapt traditional leadership roles and presents the tools necessary to embrace and succeed in this new age. Leadershift offers a new business model that will allow leaders to engage successfully with communities, recognize and develop talent, and win customer loyalty.
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  • Image of How Did That Happen?

    How Did That Happen?

    By Roger Connors, Tom Smith
    Item #: 3128
    The economy crashes, the government misfires, businesses fail, leaders don't lead, managers don't manage, and the people we count on for the results that affect our own performance don't follow through, leaving us asking, "How did that happen?" Surprises caused by a lack of personal accountability plague almost every organization today, from the political arena to every large and small business. How Did That Happen? offers a proven way to eliminate these nasty surprises, gain an...
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  • Image of The Upside of the Downturn

    The Upside of the Downturn

    By Geoff Colvin
    Item #: 3129
    Geoff Colvin, one of America's most respected business journalists, says even the scariest recession has an upside. The best managers know conventional thinking won't help them win in these tough times. They're taking smart, practical steps that will not only keep them strong, but will also distance them from the pack for years to come. In his latest work, Colvin, author of the bestselling Talent is Overrated, offers ten solidly grounded strategies that will increase your company's...
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  • Image of A Manager’s Guide to Project Management

    A Manager’s Guide to Project Management

    By Michael Bender
    Item #: 3130
    There are plenty of books about project management, but this is the first one written for the people who have the most at stake: the senior executives who will ultimately be held accountable for the successes of the projects they approve and supervise. Top enterprise project management expert Michael Bender explains project management from the perspective that matters most to executives: adding value. Most books view project management from the inside, focusing primarily on lower-level issues.
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