Recently Viewed Products

Words that Work

It's Not What You Say, It's What People Hear

Words that Work
Item #: 2911

To effectively obtain the power of communication, you must learn that it’s not always what you say, but how you say it. Luntz offers sound advice on how to tactically use words and phrases to get what you want in life.

  • How the right words can give you the edge in any venture.
  • How to avoid common mistakes in your messages.
  • How we all submit to the power of language, whether we know it or not.
  • How you can achieve better results by narrowing the gap between what you intend to convey and what your audiences actually interpret.
  • How to go beyond your own understanding and look at the world from your listener?s point of view.
Options Sku # Price Quantity
  • Delivery Method:
    Digital Download - Text & Audio
ESM2911 $9.00  
  • Delivery Method:
    Mail - Hard Copy
PSM2911 $10.50  


  • Summary Release Date: May 2007

Matching Products

  • Image of Win


    By Dr. Frank I. Luntz
    Item #: 3321
    From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to...
    From: $9.00
    Buy Now!