Influencer

Influencer

Influencer

The Power to Change Anything

by David Maxfield, Joseph Grenny, Kerry Patterson, Ron McMillan & Al Switzler

From the authors that brought you Crucial Conversations and Crucial Confrontations comes their thought-provoking look at how individuals –– no matter who they are –– can become the type of influencers that are bringing about change in the world. Influencer takes readers on a journey across the globe, showing them how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible.

Influencer won the 2008 Harold Longman Award as Soundview's Best Business Book of the Year.

What You'll Learn

In this summary of Influencer, you will learn:

  • How to identify a handful of high-leverage behaviors that lead to rapid and profound change.
  • How to apply strategies for changing both thoughts and actions.
  • How to marshall six sources of influence - such as finding strength in numbers, changing the environment and harnessing peer pressure - to make change inevitable.
  • What steps you need to take in order to become an opinion leader.
  • How to reward vital behaviors and not just good results.
  • Why studying positive deviance can help you identify vital behaviors and how to do it.
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