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The Innovative Sale

The Innovative Sale

The Innovative Sale

Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

by Mark Donnolo

Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

What You'll Learn

In this summary of The Innovative Sale, you will learn:

  • The Sales Innovation Dilemma
  • The Innovative Sale Principles
  • What's Your Problem?
  • Breaking Down Barriers
  • The Attraction of Rejection
  • Delivering a Better Value Proposition
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