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Primary Greatness

The 12 Levers of Success

Primary Greatness
Item #: 38BS08

From Stephen R. Covey - the late, legendary author of The 7 Habits of Highly Effective People - a new set of rules for achieving a happy and fulfilling life of primary greatness. Many of us are hurting. We have chronic problems, dissatisfactions and disappointments. The idea of living a “great life” seems a distant dream. Too often, however, we have the wrong idea of what a great life is. Stephen R. Covey believed there were only two ways to live: a life of primary greatness or a life of secondary greatness. In Primary Greatness, a posthumous work, Covey lays out the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching and Renewal.

  • The key differences between primary and secondary greatness.
  • Why principles ultimately govern values.
  • The four human endowments that help us align ourselves to principles.
  • The most important features of the 12 key principles, or levers.
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    Digital Download - Text & Audio
ESM38BS08 $9.00  
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