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How Mass Collaboration Changes Everything

Item #: 2909

Using the collaborative-software “wiki” concept as their theme, the authors address how the Internet’s social network offers new, decentralized ways to produce content, goods, services and profit.

  • The weapons of mass collaboration and how to use them in your organization.
  • How technology, demographics and global economics are converging for the first Category 6 business revolution.
  • The "ideagoras" that are becoming marketplaces for ideas, innovations and uniquely qualified minds.
  • Why consumers are becoming prosumers, and how customers are becoming co-innovators.
  • How sharing and peer production will replace traditional ways of conducting business.
  • How to live in the new "wiki workplace."
Options Sku # Price Quantity
  • Delivery Method:
    Digital Download - Text & Audio
ESM2909 $9.00  
  • Delivery Method:
    Mail - Hard Copy
PSM2909 $10.50  


  • Summary Release Date: April 2007

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