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How Mass Collaboration Changes Everything

by Don Tapscott & Anthony Williams

Using the collaborative-software “wiki” concept as their theme, the authors address how the Internet’s social network offers new, decentralized ways to produce content, goods, services and profit.

What You'll Learn

  • The weapons of mass collaboration and how to use them in your organization.
  • How technology, demographics and global economics are converging for the first Category 6 business revolution.
  • The "ideagoras" that are becoming marketplaces for ideas, innovations and uniquely qualified minds.
  • Why consumers are becoming prosumers, and how customers are becoming co-innovators.
  • How sharing and peer production will replace traditional ways of conducting business.
  • How to live in the new "wiki workplace."


Summary Release Date:
April 2007
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