Viral Loop

Viral Loop

Viral Loop

From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

by Adam L. Penenberg

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

What You'll Learn

In this 8-page text and 20-minute audio summary of Viral Loop, you will learn:

  • What you need to know about today’s Internet.
  • How to build a flourishing business from scratch with no advertising or marketing budget.
  • How to sell your product without a sales force.
  • How to get venture capitalists to line up to throw money at you.
  • How the most successful digital businesses succeed.
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