The Momentum Effect

Jean-Claude Larreche presents a systematic approach for the design and execution of momentum strategy. He shows how to create new value through momentum and outlines a framework for building the leadership competencies that will deliver profitable growth. Larreche offers a pathway for harnessing the power of the momentum effect, adaptable for use by any business, in any industry under any market condition.

• How momentum starts, and how to maintain it.
• What a "power offer" is, and how to create one.
• What employees need to do to create company momentum.
• Why some customers are worth letting go.
• How some companies have started and maintained momentum for their organizations.
• Tips to help managers on their journey toward momentum leadership.
• How leaders can systematically generate and direct momentum.