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The Momentum Effect

The Momentum Effect

The Momentum Effect

How to Ignite Exceptional Growth

by JC Larreche

Jean-Claude Larreche presents a systematic approach for the design and execution of momentum strategy. He shows how to create new value through momentum and outlines a framework for building the leadership competencies that will deliver profitable growth. Larreche offers a pathway for harnessing the power of the momentum effect, adaptable for use by any business, in any industry under any market condition.

What You'll Learn

  • How momentum starts, and how to maintain it.
  • What a "power offer" is, and how to create one.
  • What employees need to do to create company momentum.
  • Why some customers are worth letting go.
  • How some companies have started and maintained momentum for their organizations.
  • Tips to help managers on their journey toward momentum leadership.
  • How leaders can systematically generate and direct momentum.

Generic

Publisher:
Wharton School Publishing
Summary Release Date:
September 2008
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