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    The How of Wow

    The How of Wow

    The How of Wow

    A Guide to Giving a Speech That Will Positively Blow 'Em Away

    by Tony Carlson

    Communications expert Tony Carlson knows what it takes to electrify audiences and make a lasting impact. In The How of Wow, he shares tips on getting attention, empathy and respect from audiences; developing a bigger and better stage presence; and making every speech a memorable and powerful experience for you and your audience alike. Giving speeches is a great way to get recognized and build your personal brand. Tony Carlson helps you gain and enhance your reputation as a public speaker without peer.

    What You'll Learn

    • How to get to know your audience. Learn why audiences do not need to have points repeated to them three and four times in a speech. Discover how to engage your listeners with insight, wit and energy.
    • Why you should study the great speakers. From preachers to politicos, find out why you should get to know the best speakers inside and out. Learn how they carry themselves, use their bodies and props, and hold crowds in rapt attention.
    • Why you must write with clarity and depth. Simplicity is the best rule of thumb for a speech. Find out how to use vibrant, active verbs and avoid cliches.
    • How to deliver the goods. Learn how to prepare for the moment, how to use your body to your advantage, and when it's best to say nothing at all.
    • How to get feedback. Find out how to use your speaking opportunity to position yourself as an expert on your topic, building your brand so that you're the first person audience members will think of when they need that kind of expertise.
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