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The Caterpillar Doesn't Know

How Personal Change Is Creating Organizational Change

The Caterpillar Doesn't Know
Item #: 2028

The caterpillar doesn’t know that it must transform itself to stay alive. Your company may be the same. The authors, managing partners at Inferential Focus, Inc., a New York market-intelligence firm, explain the roots and results of a personal revolution that has transformed the behavior of individuals as employees as well as consumers. Readers will be introduced to many butterflies -- from fashion designers to computer software companies to a manufacturer of pumps and valves -- who, unlike the caterpillar, knew they had to change.

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  • Delivery Method:
    Mail - Hard Copy
PSM2028 $12.00  


  • Summary Release Date: November 1998