Economist Liebowitz explains why the dot.com bust was inevitable, despite the declarations of many people — from respected academics and risk-conscious venture capitalists to stock brokers and investors — who should have known better. The theme of this summary, however, is not, “I told you so!” but rather “Here’s what will work.” The Internet does offer many incredible business opportunities, Liebowitz writes, as long as businesspeople and their advisors don’t ignore the traditional, fundamental concepts and strategies of commerce and economics. The laws of supply and demand still hold true. Economies of scale are still pertinent. The rules, in sum, still apply.
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