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Why You Don't Have to Choose
Chakravarthy and Lorange have teamed up to give readers proven strategies to protect and extend core businesses, capture new opportunities that seem to be distant, and then bridge those strategies with two others to move towards profitable diversification. The authors also provide real-world case studies from which the reader can learn how to execute these strategies to the fullest advantage –– achieving growth and profitability.
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By Chris Zook