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Profit from the Core

Profit from the Core

Profit from the Core

Growth Strategy in an Era of Turbulence

by Chris Zook

According to Zook and Allen, most growth strategies fail to deliver value because they wrongly diversify from the core business. Based on a ten-year Bain & Company study of 2,000 companies in a variety of industries, Profit from the Core will teach you how to grow your company by building market power in a well-defined core.

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