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Overpromise and Overdeliver

Overpromise and Overdeliver

Overpromise and Overdeliver

How to Design and Deliver Extraordinary Customer Experiences

by Rick Barrera

The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today's most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.

What You'll Learn

  • How to use an approach that turns also-rans into winners.
  • How to craft your own unique overpromise based on a complete understanding of your market.
  • How to take full advantage of the primary points of interaction between a company and its customers.
  • How anyone can create extraordinary customer experiences.
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