The Internet can be a powerful tool if companies and consumers learn how to use it creatively and imaginatively. Case studies and articles from Wharton’s Knowledge@Wharton online journal support the authors’ strategies for building value through the Internet — including how to use the Web’s inherent communication, brokerage, and integration effects to your advantage.
©2015 Soundview, Inc. All rights reserved. May not be reproduced in whole or in part without written permission. Please read our Terms & Conditions.