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Innovation by Design
What It Takes to Keep Your Company on the Cutting Edge
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About the Summary
While many equate innovation with a creative drive found in the best and brightest employees, true innovation is much more than that — it is an organization-wide commitment to openness and communication. It requires a culture that values original thought and that supports new and valuable ideas with principles, policies and appropriate infrastructure, across the entire company. In Innovation by Design, Gerard Gaynor provides sound, practical advice and real-world examples (culled from 45 years of experience) to help you determine whether your organization is doing what it takes to develop innovation as a core competence.
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