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Fusion
How Integrating Brand and Culture Powers the World’s Greatest Companies
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About the Summary
Brand and culture independently drive business. In Fusion, Denise Lee Yohn shows that when you fuse the two together and create an interdependent and mutually-reinforcing relationship between them, you create even more organizational power. Fusion provides a detailed roadmap for increasing competitiveness, creating measurable value and future-proofing your business.
In This Summary You’ll Learn:
- Why culture and brand are the biggest drivers of great results in business.
- How to find your organization’s purpose and core values.
- Key strategies to achieve brand-culture fusion.
- The importance of engaging both customers and employees with your brand.
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