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Corporate Reputation

Corporate Reputation

Corporate Reputation

12 Steps to Safeguarding and Recovering Reputation

by Leslie Gaines-Ross

Dr. Leslie Gaines-Ross explains why reputation matters to a company’s valuation and well-being and identifies the roles corporate leaders must play in reputation recovery and sustainability. What triggers reputation loss? What are the signals? Why are so many companies struggling with tarnished reputations? What can be done? The most important phases in recovering reputation are outlined in a 12-step process.

What You'll Learn

  • How to minimize the negative consequences of a lost or damaged reputation.
  • How to identify what went wrong, including ways of analyzing both the negatives and the positives of the issue.
  • How to rebuild a damaged reputation by making necessary changes to corporate culture, shifting business models and practices as appropriate, and using media for building new relationships.
  • How to sustain a positive reputation for the long term by accentuating good news and minimizing reputation risk.
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