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Borrowing Brilliance

Borrowing Brilliance

Borrowing Brilliance

The Six Steps to Business Innovation by Building on the Ideas of Others

by David Kord Murray

A Soundview Featured Book Review
David Kord Murray proposes that the best way to come up with the next great new idea is to borrow from the best of what already exists. He provides examples from a variety of industries to demonstrate that innovation is an evolutionary process. Murray also includes information about his own pathway to creating success.

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