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    The Behavior Breakthrough

    The Behavior Breakthrough

    The Behavior Breakthrough

    Leading Your Organization to a New Competitive Advantage

    by Steve Jacobs

    To perform well over the long term, to make everyone’s valiant efforts work and "stick," you need another ingredient, something basic and seemingly ordinary: behavior. The Behavior Breakthrough reveals the quiet revolution that is underway in pioneering and successful organizations. In The Behavior Breakthrough, organizational behavior expert Steve Jacobs and his colleagues explain how these companies do it, presenting the game-changer for new business results. They offer lessons on identifying high-impact behavior, fostering it, and building new and lasting competitive advantage.

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