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  • Image of The Zappos Experience
    Image of The Zappos Experience

    5 Principles to Inspire, Engage and WOW

    by Joseph Michelli

    The Zappos name has come to stand for a new standard of customer service, an amazing online shopping experience, a great place to work, and the most impressive transformational business success story of our time. Simply put, Zappos is revolutionizing business and changing lives. Now, Joseph Michelli, author of the internationally bestselling business books Prescription for Excellence and The Starbucks Experience, explains how Zappos does it — and how you can do it in your...

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of The Nokia Revolution
    Image of The Nokia Revolution

    The Story of an Extraordinary Company That Transformed an Industry

    by Dan Steinbock

    How did a small pulp mill in Finland become the leading worldwide force in cellular and mobile telephone technology? The Nokia Corp. gained and maintains its position at the head of this rapidly changing technology field using strategic intent, global focus, strategic market-making, global research and development, and a focus on people. Learn how this company struck the right balance between technological business factors and people management factors on its way to amazing success.

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