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Our entire archive of Soundview Executive Book Summaries®.
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  • Image of The Innovative Sale

    The Innovative Sale

    by Mark Donnolo
    Item #: 3620
    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.
    From: $9.00
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  • Image of Brief

    Brief

    by Joseph McCormack
    Item #: 3619
    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.
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  • Image of Judgment on the Front Line

    Judgment on the Front Line

    by Chris DeRose, Noel Tichy
    Item #: 36BS08
    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.
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