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Book Summaries

Browse the full archive of Soundview Executive Book Summaries®.
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  • Image of The Third Screen

    The Third Screen

    by Chuck Martin
    Item #: 3327
    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.
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  • Image of Real-Time Marketing & PR

    Real-Time Marketing & PR

    by David Meerman Scott
    Item #: 3310
    In this eye-opening follow-up to The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing & PR.
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  • Image of Enterprise 2.0

    Enterprise 2.0

    by Andrew McAfee
    Item #: FBR1010A
    A Soundview Featured Book Review
    One of the first business books to tackle Web 2.0, McAfee's treatise on the next wave of social technology remains a good read for its overall business arguments. This Featured Book Review is intended for any executive that wants to learn the business applications of the social technology tools that captivate his or her employees and customers alike. There's little doubt that hours are being spent interacting with this technology. McAfee helps executives put
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  • Image of Viral Loop

    Viral Loop

    by Adam L. Penenberg
    Item #: 3211
    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.
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  • Image of Trust Agents

    Trust Agents

    by Chris Brogan, Julien Smith
    Item #: 3208
    Trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.
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  • Image of Groundswell

    Groundswell

    by Charlene Li, Josh Bernoff
    Item #: FBR0808
    A Soundview Featured Book Review
    The groundswell is defined as a social trend in which people are using technologies to get what they need from each other instead of from companies. The authors explain the groundswell and then lay out basic tools to understand it. The final section of Groundswell shows how you can successfully make use of the groundswell within your company now and in the future. Solid research backs up this timely book.
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  • Image of Citizen Marketers

    Citizen Marketers

    by Ben McConnell, Jackie Huba
    Item #: 2916
    “Citizen marketers” are forming growing communities of enthusiasts and evangelists, getting the word out about what products they love or hate.
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  • Image of Naked Conversations

    Naked Conversations

    by Shel Israel, Robert Scoble
    Item #: 2819
    Scoble and Israel argue that every business can benefit from smart "naked" blogging, whether the company is a small town plumbing operation or a multinational fashion house. By ignoring the “blogosphere” you ignore what others are saying about you, they write. The authors have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium and include extensive statistics, case s
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  • Image of Knowledge@Wharton

    Knowledge@Wharton

    by Mukul Pandya, Robert E. Mittelstaedt Jr., Harbir Singh, Eric Clemons
    Item #: 2523
    The Internet can be a powerful tool if companies and consumers learn how to use it creatively and imaginatively. Case studies and articles from Wharton’s Knowledge@Wharton online journal support the authors’ strategies for building value through the Internet — including how to use the Web’s inherent communication, brokerage, and integration effects to your advantage.
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