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  • Image of Overpromise and Overdeliver

    Overpromise and Overdeliver

    by Rick Barrera
    Item #: 32BS10
    The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today's most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.
    From: $9.00
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  • Image of Loyalty Myths

    Loyalty Myths

    by Lerzan Aksoy, Henri Wallard, Terry Vavra, Timothy Keiningham
    Item #: 2808
    Thousands of books and even more articles have been written about customer loyalty and everyone agrees that it is vital. But are they right? In Loyalty Myths, renowned authors from one of the world’s premier business research firms reveal the ugly truth about customer loyalty — almost everything you’ve been told about it is wrong! To set things straight, the authors critique 53 of the most common beliefs about customer loyalty and debunk them fully with hard science and even harder data
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  • Image of Customer Winback

    Customer Winback

    by Michael W. Lowenstein, Jill Griffin
    Item #: 2402
    Don’t be fooled, warn the authors: No customer is truly safe from defection. Here’s a hands-on guide on winning back the customers you lost — and making your company defection-proof.
    From: $9.00
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  • Image of The Customer Differential

    The Customer Differential

    by Melinda Nykamp
    Item #: 2328
    You have heard of Customer Relationship Management. Now here’s a guidebook that it clearly explains the concept of CRM — and how to put it in place in your company.
    From: $9.00
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