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Book Summaries

Browse the full archive of Soundview Executive Book Summaries®.
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  • Image of Platform

    Platform

    by Michael Hyatt
    Item #: 36BS04
    Michael Hyatt, former CEO of Thomas Nelson Publishers, shares the knowledge he has gained from creating an online following of hundreds of thousands by offering step-by-step plans for building your virtual stage.
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  • Image of Capturing New Markets

    Capturing New Markets

    by Stephen Wunker
    Item #: 3330
    New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating...
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  • Image of Real-Time Marketing & PR

    Real-Time Marketing & PR

    by David Meerman Scott
    Item #: 3310
    In this eye-opening follow-up to The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing & PR.
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  • Image of Trade-Off

    Trade-Off

    by Kevin Maney
    Item #: 3222
    Kevin Maney shows how conflicting forces determine the success, or failure, of new products and services in the marketplace. Almost every decision consumers make involves a trade-off between fidelity and convenience — between the products we love and the products we need.
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  • Image of Shopper Marketing

    Shopper Marketing

    by Ville Maila, Markus Ståhlberg
    Item #: 3214
    Edited by two respected practitioners, Shopper Marketing will show you how to make the most of shopper marketing. The book is comprised of articles written by 35 experts from around the world, and it provides practical advice regarding shopper needs and trends, retail environments, effective packages and much more.
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  • Image of Repositioning

    Repositioning

    by Steven Rivkin, Jack Trout
    Item #: 3212
    Jack Trout’s latest book shows you how to adapt, compete –– and succeed –– in today’s overcrowded marketplace. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change and Crisis.
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  • Image of Free

    Free

    by Chris Anderson
    Item #: 3202
    In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never happened before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.
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  • Image of The Shift

    The Shift

    by Scott M. Davis
    Item #: 3124
    The days of marketing operating in a vacuum and marketing and business strategies being created independently of one another are over. The best marketers are now creating integrated perspectives that start with growth aspirations of their entire organization. The Shift shows how this new breed of Visionary Marketers has become a successful catalyst for growth and transformation within an organization, as well as how you can become a marketing visionary too.
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  • Image of Buyology

    Buyology

    by Martin Lindstrom
    Item #: 3112
    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.
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