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Book Summaries

Browse the full archive of Soundview Executive Book Summaries®.
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  • Image of Platform

    Platform

    by Michael Hyatt
    Item #: 36BS04
    Michael Hyatt, former CEO of Thomas Nelson Publishers, shares the knowledge he has gained from creating an online following of hundreds of thousands by offering step-by-step plans for building your virtual stage.
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  • Image of Likeable Social Media

    Likeable Social Media

    by Dave Kerpen
    Item #: 33WTFS
    A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.
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  • Image of Return on Impact

    Return on Impact

    by David Nour
    Item #: 34HTFS
    Return on Impact hands leaders the tools that associations and other membership organizations can wield in order to harness the opportunities of the socially enabled world and ensure their growth in the coming times. David Nour charts the implications of a socially enabled world and the reinvention - in structure and governance, talent acquisition, listening practices, and business and revenue models - that leaders of organizations must undertake to fuel growth in the next decade.
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  • Image of Create Distinction

    Create Distinction

    by Scott McKain
    Item #: 35TTFS
    In Create Distinction, Scott McKain offers a potent cure for similarity and uniformity — the primary killers of businesses and careers.
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  • Image of Contagious

    Contagious

    by Jonah Berger
    Item #: 35RTFS
    In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission.
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  • Image of Capturing New Markets

    Capturing New Markets

    by Stephen Wunker
    Item #: 3330
    New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating...
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  • Image of Real-Time Marketing & PR

    Real-Time Marketing & PR

    by David Meerman Scott
    Item #: 3310
    In this eye-opening follow-up to The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing & PR.
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  • Image of Trade-Off

    Trade-Off

    by Kevin Maney
    Item #: 3222
    Kevin Maney shows how conflicting forces determine the success, or failure, of new products and services in the marketplace. Almost every decision consumers make involves a trade-off between fidelity and convenience — between the products we love and the products we need.
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  • Image of Shopper Marketing

    Shopper Marketing

    by Ville Maila, Markus Ståhlberg
    Item #: 3214
    Edited by two respected practitioners, Shopper Marketing will show you how to make the most of shopper marketing. The book is comprised of articles written by 35 experts from around the world, and it provides practical advice regarding shopper needs and trends, retail environments, effective packages and much more.
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