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Book Summaries

Browse the full archive of Soundview Executive Book Summaries®.
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  • Image of The Zappos Experience

    The Zappos Experience

    by Joseph Michelli
    Item #: 3413
    The Zappos name has come to stand for a new standard of customer service, an amazing online shopping experience, a great place to work, and the most impressive transformational business success story of our time. Simply put, Zappos is revolutionizing business and changing lives. Now, Joseph Michelli, author of the internationally bestselling business books Prescription for Excellence and The Starbucks Experience, explains how Zappos does it — and how you can do it in your...
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  • Image of Great by Choice

    Great by Choice

    by Jim Collins, Morten T. Hansen
    Item #: FBR0312B
    A Soundview Featured Book Review
    Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous...
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  • Image of Spark

    Spark

    by Frank Koller
    Item #: 3220
    While factories across the Midwest shutter their doors, Cleveland-based manufacturer Lincoln Electric has thrived for more than a century. In addition to being profitable and technologically innovative, through good times and bad, the company has fulfilled its unique promise of "guaranteed continuous employment." Workers are viewed as assets — not liabilities. Through flexible hours and job assignments, as well as a merit-based bonus system, Lincoln Electric's employment...
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  • Image of The Elegant Solution

    The Elegant Solution

    by Matthew May
    Item #: FBR0809B
    A Soundview Featured Book Review
    Despite the company's issues in the past several years, Toyota is still a model organization. This book examines the management and innovation philosophies that made Toyota one of the strongest brands in the automotive world. The authors combine unique takes on the company's performance with elements of Japanese history.
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  • Image of What Would Google Do?

    What Would Google Do?

    by Jeff Jarvis
    Item #: FBR0609
    A Soundview Featured Book Review
    In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse pioneers Google –– the fastest growing company in history –– to discover forty clear and straightforward rules to manage and live by.
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  • Image of The Orange Code

    The Orange Code

    by Arkadi Kuhlmann, Bruce Philp
    Item #: 3111
    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...
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  • Image of Extreme Toyota

    Extreme Toyota

    by Norihiko Shimizu, Emi Osono, Hirotaka Takeuchi
    Item #: 3025
    Three business strategy experts identify six contradictory forces that have kept Toyota on the path of realizing continuous innovation and constant renewal. As the authors show, Toyota thrives on paradoxes as it harnesses opposing propositions to energize itself. We learn that companies that create their own contradictions can achieve higher levels of performance.
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  • Image of Boeing Versus Airbus

    Boeing Versus Airbus

    by John Newhouse
    Item #: FBR0807
    A Soundview Featured Book Review
    Twenty-five years ago John Newhouse's book The Sporty Game examined the high-stakes business environment that exists in the manufacturing and selling of large commercial aircraft, commonly referred to as LCAs. A quarter of a century later, that book is considered a classic about the airplane business. Now, in Boeing Versus Airbus, Newhouse focuses his sights on the intense competition between the world's two largest manufacturers of passenger airplanes.
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  • Image of Driving Change

    Driving Change

    by Mike Brewster, Frederick Dalzell
    Item #: 2919
    We see them everywhere –– those brown trucks delivering their share of 14 million parcels handled daily. To most people, UPS is a reliable fact of life. But to well-informed businesspeople, Big Brown is a company to emulate.
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