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Book Summaries

Browse the full archive of Soundview Executive Book Summaries®.
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  • Image of ENGAGED!

    ENGAGED!

    by Gregg Lederman
    Item #: 3527
    In ENGAGED! Gregg Lederman teaches how to design and implement a sustainable culture and customer experience. Practical and useful tools, including the ENGAGED Index, demonstrate how to communicate expectations for living the brand, measure to establish visibility and accountability, and ultimately create customers for life. Lederman’s message of “Managing the Experience” has already transformed the culture in many leading companies.
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  • Image of Can't Buy Me Like

    Can't Buy Me Like

    by Bob Garfield, Doug Levy
    Item #: 3518
    Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...
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  • Image of The New Experts

    The New Experts

    by Robert H. Bloom
    Item #: 3230
    Customers no longer care where or from whom they buy, which puts buyers in control of the entire purchase progression. Business strategy expert Robert Bloom identifies four decisive customer moments as part of a customer-centric solution in order to think like a buyer, deliver the benefits buyers want and ultimately achieve profitable growth.
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  • Image of Trade-Off

    Trade-Off

    by Kevin Maney
    Item #: 3222
    Kevin Maney shows how conflicting forces determine the success, or failure, of new products and services in the marketplace. Almost every decision consumers make involves a trade-off between fidelity and convenience — between the products we love and the products we need.
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  • Image of Buyology

    Buyology

    by Martin Lindstrom
    Item #: 3112
    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.
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  • Image of Human Sigma

    Human Sigma

    by Jim Asplund, John H. Fleming, Ph.D.
    Item #: 31CTFS
    Human Sigma offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. The authors offer essential ideas for business leaders at all levels and show how sales and service companies can flourish in today's new global economy. Blending strategic analysis with hands-on, practical steps and advice, this book summary will change how you view your work,
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  • Image of Managing Customers as Investments

    Managing Customers as Investments

    by Donald Lehmann, Sunil Gupta
    Item #: 2801
    In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders’ wealth. They unlock the metrics, show you where you are and where you’re going, and provide you with the tools and tips to make your customer-related efforts more e
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  • Image of Mass Affluence

    Mass Affluence

    by Brian Johnson, Paul Nunes
    Item #: 2705
    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte
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  • Image of How Customers Think

    How Customers Think

    by Gerald (Jerry) Zaltman
    Item #: 2515
    Why do 80 percent of new products despite the best efforts of market researchers -- through techniques such as focus groups and market surveys -- to predict what customers want. According to Harvard Business School marketing professor Gerald Zaltman, the reason for the failure of traditional market research methods is that they depend on customers consciously knowing what they want and what they will buy. However, customer behavior toward products and brands is often driven by the unconscious, r
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