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Book Summaries

Our entire archive of Soundview Executive Book Summaries®.
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  • Image of Content Inc.

    Content Inc.

    by Joe Pulizzi
    Item #: 3803
    Joe Pulizzi, founder of several startups, reverse-engineers the traditional entrepreneurial model for success by shifting focus from first creating a product to getting customers first and then developing products.
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  • Image of Peers Inc

    Peers Inc

    by Robin Chase
    Item #: 3729
    A co-founder of Zipcar, Robin Chase, introduces the collaborative economy in which companies and governments are using the Internet’s ability to facilitate collaboration by leveraging expertise, assets and resources outside their sphere of control.
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  • Image of Fail Fast or Win Big

    Fail Fast or Win Big

    by Bernhard Schroeder
    Item #: 37CS11A
    Fail Fast or Win Big shows entrepreneurs how to: create a rapid prototype of their product or service; develop a business model instead of a business plan; test it repeatedly with customers so they can spot failure early; continue to refine the model based on customer interactions; leverage their network and resources in order to run lean
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  • Image of The Responsible Entrepreneur

    The Responsible Entrepreneur

    by Carol Sanford
    Item #: 3628
    The Responsible Entrepreneur offers four archetypes for entrepreneurs to use to learn how to grow their businesses into powerful platforms. Responsible entrepreneurs seek to transform industries and even society itself. Sanford presents a blueprint for the kind of leadership that is required.
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  • Image of Disciplined Entrepreneurship

    Disciplined Entrepreneurship

    by Bill Aulet
    Item #: 3604
    The need for entrepreneurs will only grow. The step-by-step approach in Disciplined Entrepreneurship will allow intrepid entrepreneurs to quickly and efficiently iterate their way toward the best solutions. Whether you are a first-time or repeat entrepreneur, Bill Aulet offers the tools you need to improve your odds of making a product people want – and need – to buy.
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  • Image of The Pumpkin Plan

    The Pumpkin Plan

    by Mike Michalowicz
    Item #: 3506
    Inspired by an article about how to grow a giant pumpkin, Mike Michalowicz modified the step-by-step approach to grow a business. Applying it successfully to building his own company, he was able to transform it into a multimillion-dollar industry leader. Michalowicz now lays out the process for others to follow in The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field. Additional stories from other successful entrepreneurs who have followed the plan...
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  • Image of Army of Entrepreneurs

    Army of Entrepreneurs

    by Jennifer Prosek
    Item #: 34BS08
    As a young entrepreneur who turned a small PR business into a highly successful, international communications firm, Jennifer Prosek has experienced firsthand the power of instilling an "owner's mind-set" in every employee. In Army of Entrepreneurs, Prosek presents an easy-to-follow action plan any company can use to build a workforce dedicated to generating new business, creating new products and services, and sustaining growth. Filled with inspiring examples, the book...
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  • Image of Eat People

    Eat People

    by Andy Kessler
    Item #: 3318
    The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game — but how can you tell a smart bet from a stupid gamble? In this summary, Andy Kessler explains how the world's greatest entrepreneurs don't just start successful companies — they overturn entire industries, and he offers twelve surprising and controversial rules for these radical...
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  • Image of Reality Check

    Reality Check

    by Guy Kawasaki
    Item #: 3104
    For a quarter of a century, Guy Kawasaki –– entrepreneur, evangelist, venture capitalist, blogger and guru –– has cast an irreverent eye on the dubious trends, sketchy theories, crackpot jargon, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they’ve made is the Last Big Mistake. Reality Check is Kawasaki’s all-in-one guide for starting and operating great organizations - ones that ...
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